Crossing new borders
One-and-a-half years ago, Wim took on the new role of Business Manager Central Eastern Europe. At first he combined this role with his work in the West European team, but is he now mainly focused on leading the CEE team. Wim says, “The CEE region has huge potential. Many growers and entrepreneurs are quickly adopting new technologies in the agricultural sector, including LED grow lights. Many people here have had negative experiences with poor quality LED lighting, and our challenge is to convince them that with high quality technology you can make huge gains.” In Latvia, a 3,000 square meter project with full LED is being realized with LED interlights and LED toplights. It is the first full LED project for cucumbers in the world.