Meet Business Manager
Central & Eastern Europe,
Wim Steeghs
Wim received a B.S. in Horticulture and has worked in floriculture for almost 25 years as a grow, strategy and technology specialist. As grow consultant at his own consultancy company, Wim set out strategic business and technology plans for companies setting up production facilities for rose and gerbera production. He went on to co-found Stadium Grow Lighting, developing solutions for growing grass in football stadiums based on lighting applications. As entrepreneur and investor, Wim has worked extensively in emerging African countries to establish floriculture propagation facilities.
When Wim returned to The Netherlands after 8 years working abroad, he saw that LED lighting had made huge advances. He joined Philips Horticulture because of their high level of professionalism and expertise in both the horticultural and technical aspects of LED lighting projects. As he says, “In our light recipes you can see that combining plant expertise with the ability to do technical and economical calculations really works.”
One-and-a-half years ago, Wim took on the new role of Business Manager Central Eastern Europe. At first he combined this role with his work in the West European team, but is he now mainly focused on leading the CEE team. Wim says, “The CEE region has huge potential. Many growers and entrepreneurs are quickly adopting new technologies in the agricultural sector, including LED grow lights. Many people here have had negative experiences with poor quality LED lighting, and our challenge is to convince them that with high quality technology you can make huge gains.” In Latvia, a 3,000 square meter project with full LED is being realized with LED interlights and LED toplights. It is the first full LED project for cucumbers in the world.
Wim Steeghs
Business Manager
Central & Eastern Europe
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