82% of millennials still prefer shopping in the physical store if the experience is fun, interactive and current. Even in this increasingly digital world, shoppers still want to see, touch and even smell products in the real world. The challenge for retailers is to give shoppers an experience that can’t be matched online. Your store’s appearance, including lighting, has a major impact on the way customers feel about your brand. Additionally, you can ensure your business is IoT-enabled with connected luminaires that help you harness the power of smart technology using Interact Retail.
Philips LED lighting keeps the aisles bright and food looking fresh, while controls and scheduling can help reduce energy costs and improve operational efficiency.