Planet Farms was born in 2018 out of a vision shared with my childhood friend, Daniele Benatoff. After our lives had diverged for a while, we reconnected at a pivotal moment. I had spent my career developing an expertise in food production processes and technology, but after a major health scare, I changed my life to focus on the impact food has on our well-being. Daniele had built his career in finance in London, investing in and analyzing some of the world’s greatest businesses, but was ready to make a change. He wanted to build a business that was purpose-driven, sustainable, and, above all, exciting.
Vertical farming was in its infancy, and together we defined a vision to develop a unique vertical farming facility that would guarantee fresh and high-quality products thanks to a highly efficient and environmentally responsible process. We focused on producing baby leaf salads and aromatic herbs such as basil. Along the way, we met incredible team members, investors, clients and partners. One of our key partners was Signify, they shared our vision and supported us in carrying out an intensive research program into the right LED lighting for our facility and crops.
Intensive research program
The only way to enter this business is by doing research. It’s about food and it's about technology, and you have to understand both. We got to where we are today because we spent a huge amount of time and money on research, from 2014 to 2018. I always try to understand every facet of every element in the system. If you take a seed and change the humidity, for example, you will get a completely different product. Each crop is working with the same basic elements: air, water, light, and soil. Light and climate are the two most important paths for the future. It was challenging to create the right climatic solutions for all of our crops.
We first carried out several growing trials with LED lighting with Signify’s plant specialists at the innovative GrowWise Center in Eindhoven, The Netherlands. To test out all of the other parameters involved in the process, we then built a vertical farming R&D facility in Milan.
Our R&D facility has fully-automated irrigation, climate control and logistics systems. Sensors measure data to manage, steer and improve the process. The facility includes a germination room for planting seeds, three multi-layers growing rooms, and a room for cutting and packaging the produce. We started using the Philips GrowWise Control System and Philips GreenPower LED production Module in the R&D facility where we built the light recipes that would later be used in our commercial vertical farm. These light recipes recreate the light at different times of the day and the changing seasons and can be adapted according to the growth phase. Based on our research and adaptations, we now have a fully integrated lighting dashboard in our operating system at our commercial vertical farm that allows us to be completely flexible. We can change the spectral compositions of the light, timing and intensity from our own system, where all processes are linked.