The bigger picture
As part of a healthier lifestyle, consumers demand a broad assortment of ultra-fresh food. And they are highly conscious of the diversity and quality of the fresh foods on offer. More than any other spot in the store, the fresh food section is where customer loyalty is forged. With that comes the issue of waste. According to a study commissioned by the UN’s Food and Agriculture Organization, roughly one third of the food produced in the world for human consumption – approximately 1.3 billion tons – gets lost or wasted every year. Converted to calories, this means that about 1 in 4 calories intended for consumption is never actually eaten.