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    Contrast is Key

    Quality of Light with Fashion Proof Optics

    Create experience with the best Quality of Light

    We know that emotions play a key role in a shopper’s decision making journey, and that the right emotion is triggered by the right experience. Quality of Light is the key differentiator when it comes to creating an experience in your store to match your brand.

     

    Quality of Light does not only mean the parameters and characteristics of light; it is the way different lighting applications influence the shopper’s experience and impact the look and feel of a space and the collection.

     

    Great lighting is all about creating experience. It is felt, not seen.

    How to attract more people to your fashion store? Quality of Light

    Quality of Light benefits at a glance

    Quality of Light benefits at a glance
    Save on energy

    Differentiate the brand experience

    Create an atmosphere that unifies your brand identity, the purpose of the store and the shopper’s identity. Philips Fashion Proof Optics (FPO) create intensity and contrast to define your collection’s appearance, ambiance and identity of your store.

    Save on energy

    Your collection in the spotlight

    Philips Fashion Proof Optics (FPO) make your collection stand out. Featuring miniaturized spots and excellent glare control, the unique optics will add 30% of intensity and double the contrast to make your collection stand out.

    Save on energy

    Enhance the colors in your collection

    We all know seeing is believing. Philips LED flavors ensure the colors in your collection are vivid. Enhance the natural texture and make sure colors are true and vibrant. Impress your shoppers with an engaging experience created by Quality of Light.

    Save on energy

    Increase your stopping power and traffic

    With extra narrow beam and high intensity, you can create vibrant and attractive window displays. Even during sunny days, your store will still look open and inviting.

     

    To shine your brightest light is to be who you truly are."


    Roy T. Bennett

    Ingredients of the best Quality of Light

     

    Differentiate your store, create unique shopping experiences and present your collections in the best way.

    Wide range of beam options


    You can create different beam angles to fit your specific needs – from narrow to wide, using options ranging from a reflector or our Fashion Proof Optic (FPO) lens architecture. Our research shows that beams with a smooth decay without halo are preferred. Therefore we developed the Fashion Proof Optic (FPO) lens solution to offer high beam intensity with smooth beam decay to suit your preference.
    Color rendering

    High light intensity and optimized contrast


    Generating the right amount of light and creating contrast in the shop are essential for grabbing attention in your fashion store. Fashion Proof Optics (FPO) have been developed for maximum beam intensity. By capturing all the light within the projector, the beam intensity will increase dramatically by 30% with Fashion Proof Optic (FPO) lens . Because there is no spill light, the effect on contrast will even double.

    Make your collection stand out while creating a more lively experience.

    High light intensity and optimized contrast

    Fashion Proof Optics (FPO) which focuses the light in spot halo

    Reflector optics which always have a core with halo (spill light)

    Case studies

    Want to know more?

     

    Reach out to your local contact center for questions and inquiries.