Contrast is Key | Philips lighting

High light intensity and optimized contrast

Generating the right amount of light and creating contrast in the shop are essential for grabbing attention in your fashion store. Fashion Proof Optics (FPO) have been developed for maximum beam intensity. By capturing all the light within the projector, the beam intensity will increase dramatically by 30% with Fashion Proof Optic (FPO) lens . Because there is no spill light, the effect on contrast will even double.

Make your collection stand out while creating a more lively experience.

High light intensity and optimized contrast

Fashion Proof Optics (FPO) which focuses the light in spot halo

Reflector optics which always have a core with halo (spill light)

Wide range of beam options

You can create different beam angles to fit your specific needs – from narrow to wide, using options ranging from a reflector or our Fashion Proof Optic (FPO) lens architecture. Our research shows that beams with a smooth decay without halo are preferred. Therefore we developed the Fashion Proof Optic (FPO) lens solution to offer high beam intensity with smooth beam decay to suit your preference.

Create experience with the best Quality of Light

We know that emotions play a key role in a shopper’s decision making journey, and that the right emotion is triggered by the right experience. Quality of Light is the key differentiator when it comes to creating an experience in your store to match your brand.

Quality of Light does not only mean the parameters and characteristics of light; it is the way different lighting applications influence the shopper’s experience and impact the look and feel of a space and the collection.

Great lighting is all about creating experience. It is felt, not seen.

Quality of Light benefits at a glance

Differentiate the brand experience

Create an atmosphere that unifies your brand identity, the purpose of the store and the shopper’s identity. Philips Fashion Proof Optics (FPO) create intensity and contrast to define your collection’s appearance, ambiance and identity of your store.

Your collection in the spotlight

Philips Fashion Proof Optics (FPO) make your collection stand out. Featuring miniaturized spots and excellent glare control, the unique optics will add 30% of intensity and double the contrast to make your collection stand out.

Enhance the colors in your collection

We all know seeing is believing. Philips LED flavors ensure the colors in your collection are vivid. Enhance the natural texture and make sure colors are true and vibrant. Impress your shoppers with an engaging experience created by Quality of Light.

Increase your stopping power and traffic

With extra narrow beam and high intensity, you can create vibrant and attractive window displays. Even during sunny days, your store will still look open and inviting.

To shine your brightest light is to be who you truly are."

Roy T. Bennett

Fashion Proof optics explained in our TrueFashion range

Case studies

Deichmann Leipzig

Your fashion shop façade has just a few seconds to grab the attention of passers-by. Deichmann Leipzig implemented the PerfectScene dynamic window to display their products in the best possible white LED light.

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Deichmann Hohen Neuendorf

German shoe retailer, Deichmann, uses a range of different lighting effects to invite, guide and inspire customers.

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Sneakers Molo Store

Take a look at how the Sneakers Molo store in Prague was able to turn shoppers into customers with the help of LED lighting from Philips lighting.

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Popper

Popper fashion salon in Prague offers top fitting room lighting letting its clients choose the lighting scene the items will be worn. By doing so, they increase the comfort of shoppers and also their confidence for purchasing the items selected.

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Eral 55

Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.

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