The Master Plan for Historical Downtown Guadalajara is a lighting strategy designed to improve and optimize the city’s urban spaces, through the application of light on buildings and sites with high historical and cultural value.
The project arose as a need not only to provide elements of identity and avant-garde, but to spark urban, social, economic and tourist development, emphasizing sustainability and environmental conservation, with the guiding concept of transforming architectural monuments into nighttime landmarks that preserve their essence and historical value with the application of cutting-edge technology.
Great efforts have been made to build a brand for the city of Guadalajara, and the results have exceeded expectations, forging a distinct identity for the “Pearl of the West.” The urban settings highlighted in this project show the world how we Tapatíos live our city, enjoy it, move through it, and build it on the basis of a vision that transcends – through light – all boundaries.
