You are now visiting our Global professional lighting website, visit your local website by going to the USA website
You are now visiting the Philips lighting website. A localized version is available for you.

    Joining forces to redefine
    in-store shopping 

    Shell convenience store,
    Rijswijk, the Netherlands 


    Despite the growth of e-commerce, most retail sales still happen in stores. And in the petrol station branch, the store’s role is even more important: only four minutes to entertain, inspire, engage and inform.

    Shell convenience store, Rijswijk, the Netherlands

    I really like that

    recognizes the business side of lighting. Because everything we do in the service of the shopper should lead to a sustainable and profitable outcome”.


    - Ewout Rooda, Manager Convenience Retail Benelux & France, Shell

    Customer challenge


    Shopping behavior and final choices are triggered by a combination of perception and emotional response, so a store needs to create a multisensory store environment. This is where lighting comes into place. Shell wanted to explore the possibilities of light, how it affects shopper behavior and how it can be used to improve the in-store experience.

    The right lighting


    Thanks to its energy efficiency and longevity, LED was the obvious choice for the lighting. But it has much more to offer, Shell gained insight into buying preferences at specific times of the day, which enabled them to optimize the store layout and product presentation. The dynamic light settings throughout the day were shown to generate extra traffic to particular product categories. Secondly the presentation of products was enhanced. Customers responded positively on the attractiveness of the products and of the store atmosphere as a result of the flavors and recipes. Next to that customers commented on the enhanced feeling of safety, especially at night. And finally staff reported less eye strain and less tiredness.

    The primary benefits of the installation

    Insight into buying preferences at specific times of the day
    Increased traffic to highlighted product categories during the day
    Enhanced look and feel of products displayed

    Customers feel safer



    Excellent quality of light and optimized product presentation

    The team



    Related cases

    • BP The Netherlands

      BP The Netherlands

      Find out how light is helping to improve customer experience in the Tilburg BP station

    • Q8 - Qvik to go

      Q8 - Qvik to go

      Find out how energy saving lighting is helping Q8 to save electricity

    • BP Krakow

      BP Krakow

      Find out how BP Krakow is saving energy with gas station lighting

    • TOTAL Benelux

      TOTAL Benelux

      Learn how LED floodlighting helped TOTAL petrol stations save energy and reduce operation costs

    • Shell, Janvry

      Shell, Janvry

      Philips’ LED solution creates different atmospheres while maximising energy savings at Shell petrol station in Janvry, France

    • dkelektra


      Find out how Shell improved his in-store experience Installing a Bluetooth connected canopy system at TinQ using Philips Mini300 LED gen3 smart luminaires.