Fresh looking meat

for longer

    Reducing meat discoloration

    Discolored meat is less appetizing to customers, and the more light you shine on it, the quicker its appearance degrades. But on the other hand, produce displayed on shadowy shelving is unlikely to catch a customer’s eye.

     

    A fresh solution is finally here. Philips has developed a range of luminaires that minimize discoloration by utilizing a specially selected light spectrum. Developed through years of close collaboration with local retailers, the science-backed system reduces waste and extends shelf life.

    The problem of waste

     

    Unsold meat is never good news. The European Retail forum reported that food waste from meat products can have a significant impact on retailer revenue.

     

    Although lighting-induced discoloration of sliced meat presents no hygiene or health problems, it can put customers off buying the product, meaning more unsold food. Even worse, because the fresh food areas are often the main reason a customer chooses a particular supermarket, discolored meat can reduce consumer loyalty.

    Understanding the issue  

     

    We’ve been sinking our teeth into the discoloration problem. Recent research by Philips has helped us to understand how light spectrum, light level, and exposure time affect the appearance of sliced meat. The research also disproved an observed beneficial effect of applying UV or red-enhancing filters. These filters lower the light level and influence the visibility of discoloration – but they don’t stop the discoloration itself.

     

    In addition to this laboratory research, Philips conducted in-store testing with Dutch supermarket chain Plus. The results of these field tests corroborate laboratory findings, underscoring the fact that more light generally means less shelf life.

    Longer shelf life,

    brighter displays

    The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

     

    In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

    The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

     

    In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

    The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

     

    In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

    The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

     

    In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

    Finding the right

    luminaire

     

    Retailers, prepare for creative freedom. Philips Rose Food LED can be applied in a range of different luminaires, for both accent and general lighting.


    Already available in a choice of spotlight projectors, suspended pendants and downlights, further range extensions will be introduced later this year.

    • StyliD Performance, FreshFood Rose
      Food retailers are constantly looking for ways to present their fresh produce in the very best light imaginable – to make it even more appealing and appetizing to consumers. StyliD...
    • Fresh Food, pendant
      Retailers want to create an appealing ambiance and enhance the merchandize in their stores with the right light and beautifully designed products. They are also keen to reduce thei...
    • LuxSpace Accent Fresh Food
      Retailers are increasingly having to contend with rising energy prices. At the same time, they need to retain high-quality lighting to catch the customer’s eye, as well as flexibil...
      • Fresh Food Champagne offers a nice warm ambiance while enhancing the color of fruit, vegetables, cheese and bread
      • Fresh Food Meat offers a cooler natural light setting while enhancing the redness of meat
      • Fresh Food Rose creates a warm ambiance while enhancing the redness of meat & slowing down sliced meat discoloration

    Cases

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