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Changing 

perceptions

at the meat counter

 

PLUS,

Amersfoort, The Netherlands

 

PLUS knew it needed to meet its customers’ needs for fresh food. Meat discoloration was a significant part of the problem, an issue that resulted in waste and, by extension, a loss of profit. Philips supplied Fresh food LED lighting recipe Rose, which reduces discoloration and presents meat as customers want to see it.

Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
Find out how Bosch is using office lighting to create a productive work atmosphere and save energy

LED Rose provides

excellent light

output and the meat looks very appealing. We plan to apply this light solution in all our new stores."

 

- Robert Delver, Format Manager, PLUS

StoreWise LED supermarket lighting EDEKA Hamburg

Customer challenge


The discoloration of sliced meat is not a quality issue but a cosmetic problem. Philips Lighting conducted research in both a lab and in an in-store field test, and performed tests with a popular meat supplier. The conclusion was that both the level of discoloration and the acceptance of it differs per type of meat, and that light (light level and light spectrum, in particular) were shown to be key parameters in the presentation of ultra-fresh food.

 

The fresh food recipes enhance food presentation and reduce the psychological gap between the actual colors of produce that naturally discolor, and the much more saturated colors people have in mind when they think of fresh products. They also help to reduce food waste by emitting the right color temperatures to slow down the discoloration of sliced meat. 

StoreWise LED supermarket lighting EDEKA Hamburg

The right lighting

 

Philips Lighting’s research led to the formulation of LED Rose: the optimal ‘light recipe’ for illuminating sliced meat. PLUS chose LED recipe Rose to illuminate meat department. It provides the perfect amount of light to make the meat look highly appealing, while reducing discoloration.

 

The concept and pilot were very successful, both in terms of sales and customer satisfaction. Not only does PLUS plan on applying LED Rose in all its new stores, but will take it one step further by optimizing the lighting in all its fresh food departments in which food is affected by discoloration, to support the preservation of fresh produce and present it in the best way possible.

The concept and pilot were very successful, both in terms of sales and customer satisfaction. Not only does PLUS plan on applying LED Rose in all its new stores, but will take it one step further by optimizing the lighting in all its fresh food departments in which food is affected by discoloration, to support the preservation of fresh produce and present it in the best way possible. The concept and pilot were very successful, both in terms of sales and customer satisfaction. Not only does PLUS plan on applying LED Rose in all its new stores, but will take it one step further by optimizing the lighting in all its fresh food departments in which food is affected by discoloration, to support the preservation of fresh produce and present it in the best way possible. The lighting is easily controlled via the intuitive StoreWise app. The store manager can adjust the lighting schedules or customize lighting in specific areas for different events and promotions. This also means EDEKA can quickly adapt to emerging trends in the future.
The lighting is easily controlled via the intuitive StoreWise app. The store manager can adjust the lighting schedules or customize lighting in specific areas for different events and promotions. This also means EDEKA can quickly adapt to emerging trends in the future.
The lighting is easily controlled via the intuitive StoreWise app. The store manager can adjust the lighting schedules or customize lighting in specific areas for different events and promotions. This also means EDEKA can quickly adapt to emerging trends in the futu
The lighting is easily controlled via the intuitive StoreWise app. The store manager can adjust the lighting schedules or customize lighting in specific areas for different events and promotions. This also means EDEKA can quickly adapt to emerging trends in the future.

Fresh food LED lighting recipes

 

The fresher food looks, the greater its appeal. Our portfolio of fresh food LED luminaires show your produce in its best light, bringing out bright colors and textures that you can almost taste. It’s the kind of lighting that will entice your customers to browse longer and buy more.  It’s all about the perfect balance between optimal presentation and maintaining the quality of fresh produce – limiting discoloration and unnecessary waste.

 

Read more

Meat Discoloration

 

Discolored meat is less appetizing to customers, and the more light you shine on it, the quicker its appearance degrades. But on the other hand, produce displayed on shadowy shelving is unlikely to catch a customer’s eye. A fresh solution is finally here.

 

Read more

Fresh food LED lighting recipe Rose at PLUS Amersfoort

The Team

PLUS Ambersfoort

Client

 

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