Expecting more from retailers
As long as stores can offer an experience which is fun, interactive and up-to-date, 82% of millennials still prefer the idea of a physical shopping experience.
Even in the age of online purchases, we all have a desire to see, touch and even smell products in the real world.
The challenge for retailers is to create a memorable in-store experience that simply can’t be matched on the web. And the way a store looks has a major impact on the way they feel about your brand.