PerfectScene dynamic window

Shop window lighting with proven stopping power

Benefits
Possibilities
How it works
Case studies
Contact

Create captivating dynamic shop windows

Your shop window is your five-second pitch to passing shoppers. Give yours stopping power with PerfectScene dynamic window. Changing light scenes in shop windows are proven to drive shopper engagement and increase footfall.

Research shows that when shop window lighting changes, shoppers react, with 11% more stopping and up to 19% more entering the store^*. PerfectScene dynamic window lets you optimize your storefront with dimmable shop window lights designed to capture customers’ attention. Centralized control of all your windows and display areas means creating the perfect retail experience has never been easier.

*Research conducted by EIT Digital, Politecnico di Milano and Philips At Eral55

Dynamic Shop Window lighting installation at Eral 55 by Philips Lighting

PerfectScene dynamic window benefits at a glance

Philips Lighting’s PerfectScene dynamic window: store window lights that stop customers in their tracks

Increase your store’s stopping power

Boost sales with changing lighting scenes that capture shoppers’ attention, and bring more shoppers into the store.

Capture attention with lighting effects

Highlight hero products so customers notice them instantly – plus create different effects by combining luminaires from our dimmable accent range.

Excite shoppers with new displays

Control multiple store window lights and display lighting easily through a single control system – even create your own lighting scenes rapidly on a mobile app.

What’s possible with PerfectScene dynamic window

PerfectScene dynamic window lets you use the power of light to make your displays more eye-catching and your store more appealing.

1. Creating the wow factor

PerfectScene lets you use a range of LED luminaires to create high quality accent lighting that you can adjust easily to suit any retail concept and change rapidly to promote new products or usher in a new season.
2. Increasing stopping power

Draw shoppers’ attention with up to 16 dynamic lighting scenes that vary the speed, intensity and contrast of your shop window lighting. Customize them on a mobile app and activate them manually or by timer.
3. Easy control

Easily activate and synchronize scenes across your store windows and display areas using dynamic DALI dimming. PerfectScene provides a scalable Dynalite control system that fits easily into your store’s electrical cabinet.

How PerfectScene works

PerfectScene combines market-leading track and recessed luminaires with a scalable control system. By choosing the specific components that best fit your space and your requirements, you can create a dynamic shop window with stopping power.

Dynalite control system

With an easy to use and intuitive user interface, this wireless application lets you update content in real-time with up to 16 dynamic scenes for your shop window.

TrueFashion

These luminaires are equipped with a very narrow beam to precisely highlight products in your shop window and draw attention to specific items.

Philips Lighting’s StylID store window LED lights provide high quality lighting for dynamic shop windows

StyleID

With its modular design, variable beam and onboard dimming, StyleID gives you maximum flexibility to adapt to the changing needs of your shop window.

Case studies

Eral 55

Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.

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Sneakers Molo Store

Take a look at how the Sneakers Molo store in Prague was able to turn shoppers into customers with the help of LED lighting from Philips lighting.

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Deichmann Leipzig

Your fashion shop façade has just a few seconds to grab the attention of passers-by. Deichmann Leipzig implemented the PerfectScene dynamic window to display their products in the best possible white LED light.

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All case studies

Contact

Reach out to our local contact center
for questions and inquiries.

Downloads

RetailScene brochure

Shop window research at Eral55

Explore other lighting systems for your store

PerfectScene fitting room

Help customers make the right choice with fitting room lighting they can adjust to see how garments will look in environments outside the fitting room.

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PerfectScene sales area

Easily create your own light experience to support your brand, and use the power of light to attract and engage shoppers.

Find out more