Today, 60% of shopping is digitally influenced. A wave of digital disruption began with online shopping, smart devices and apps. But this is just the beginning. Technological advancements like virtual and augmented reality, drones and 3D printing promise a complete transformation of shopping as we know it. But what might that transformation look like?
We created a report that uses scenario planning to try to answer this question. Scenario planning is a way of preparing for an uncertain future, that works by challenging assumptions and generating multiple plausible views of what it may hold.
The exercise was inspired by retail knowledge gathered from interviews, research and data-driven insights. It began with one question: what will shopping be like in years to come? From there we identified and validated top trends and drivers and imagined how they might play out to arrive at each Retail Future.