Not long ago, many in retail thought the digital revolution might mean the end of traditional brick-and-mortar shopping. After all, it’s so easy to make an online purchase.
But what of the actual customer experience? Shopping on a website or app just isn’t the same as exploring the aisles.
Thanks to collaboration between visionaries in retail and Philips Lighting’s remarkable luminaries, store owners have been embracing technology and using it to make the experience of visiting a shop more seamless and enjoyable than ever. Indeed, in some stores, it’s not easy to see where the physical experience ends and the digital experience begins.