The new lighting scheme at the Brico Depot store not only improves overall visibility and stages products in a better light
in the overall customer perception of the store. We successfully supported Brico Depôt to create a store environment that reflects their brand identity and enhances the customer experience in-store.”
- David Albertin Roldan, Head of Marketing at Signify Iberia
The 6,000 m2 space (including the indoor retail area and the warehouse), which was equipped with fluorescent lighting in the past, was fully renovated using the Maxos fusion LED trunking which is now serving as the backbone of the new future ready store. The primary objective was to go beyond just creating a ‘serves the purpose’ and energy- efficient store environment and create a space that would enhance the customer experience, stimulate customers and make the overall in-store experience much more pleasant and inviting. Brico Depôt also wanted to use lighting as a key enabler to differentiate itself from the competition and communicate its brand and identity.
Philips Maxos fusion trunking system was used as the backbone for transforming the lighting in the store. Maxos fusion is an LED rail system that enables the seamless integration of linear light panels, non-linear modules, spotlights
The trunking system is combined with DALI lighting control, which allows daylight levels to be monitored. The luminaires’ output levels are adjusted to “harvest” the available natural light and improve visual comfort for people in the
Praxis and Brico opt for Light as a Service
70% lower energy costs - With Light as a Service Maxeda, parent company of Praxis and Brico, opts for sustainability and an even better shopping experience in more than 120 stores.
Shell, Janvry
Philips’ LED solution creates different atmospheres while maximising energy savings at Shell petrol station in Janvry, France