Philips designed a custom solution that adapt to the system of Bershka, in which outbreaks are inserted in a lighting rails placed in the ceiling, so that they are fully integrated into the store and also met all the necessary requirements to obtain the highest score in the section on lighting certification LEED. In addition, lighting control systems were installed by presence in the areas of warehouse and supply of natural light in the windows, reducing total power consumption by about 40%.
To finish off its flagship store, Bershka didn’t want to leave without mentioning the facade of the building, classified within the Valencian neoclassicism from the end of the 19th century. “The details in the illumination are to make them have the difference between a flagship store and the other that it is not. In this case, the facade is lit with a system of dynamic lighting that plays with different shades of white.