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    Signify expands team to support North America business development efforts of Philips Horticulture LED lighting solutions

    September 21, 2020
    Eindhoven, the NetherlandsSignify (Euronext: LIGHT), the world leader in lighting, has expanded its horticulture team in North America to support business development efforts in the region. Dominic Bouchard has stepped into the role of Commercial Leader for the Canada team, and Henry Olson has taken on the commercial leadership of the US team. Both have extensive horticulture industry experience and knowledge. 


    Bouchard, based in the Greater Montreal area, is responsible for leading and continuing to grow Signify’s horticulture business in Canada. Bouchard has a background in sales management, territory sales, and product development in both US and Canada. He has over 15 years’ experience in the horticulture industry having held progressive roles in companies, most recently at Enza Zaden, a vegetable breeding company, as their area sales manager. 


    Henry Olson, based in Minneapolis, Minnesota, will focus on driving sales growth and increasing Signify’s US market share in the horticulture segment, establishing new relationships with growers, and developing a network of complementary strategic partners. Olson brings more than 12 years of experience in the horticulture industry. He led sales and business development teams and operations at seed genetics startup Phylos Bioscience and seed licensing business, Greenleaf. Olson also held numerous roles at Syngenta including overseeing strategic transformation for the flowers home and garden business and successfully delivering sales and market share gains to turn around horticultural services.


    Furthermore, the horticulture team has been strengthened with the addition of two more experts to support the Philips LED solutions team, Colin Brice and Don Golema.


    Colin Brice has joined as Plant Specialist and will work with the team of horticultural specialists at Signify to design and implement LED lighting strategies in the horticultural segment. Brice’s primary focus will be supporting growers of food and ornamental crops. Don Golema has joined the team as Key Account Manager. With extensive experience in marketing and sales of medicinal cannabis, Golema will focus on supporting Signify’s core partnership network and increasing market share of Philips Horticulture LED solutions to licensed medical cannabis cultivation facilities. 


    Horticulture expertise

    Signify’s agricultural lighting business helps growers and farmers globally. The company has built up a substantial track record in more than 400 projects in the horticultural lighting market since 1995, developing ways to apply lighting technology to crop farming. With cutting-edge LED innovations, the company can custom-build a science-based solution for growers. 

    For further information, please contact:


    Global Marcom Manager Horticulture at Signify

    Daniela Damoiseaux

    Tel: +31 6 31 65 29 69



    Henry Olson
    Colin Brice
    Don Golema
    Dominic Bouchard

    About Signify

    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2019 sales of EUR 6.2 billion, we have approximately 36,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for three years in a row. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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