Signify’s floriculture team blossoms with two new faces

March 9, 2022

Signify is strengthening the floriculture team of Horticulture LED Solutions per January 2022
Growers can use Philips LED grow lights to grow floriculture crops of high quality, yield, predictability, and with lower energy costs

Eindhoven, the Netherlands – Signify (Euronext: LIGHT), world leader in lighting, is strengthening Horticulture LED Solution’s floriculture team per January 2022. Large scale research and experience by Signify has shown that growers can use Philips LED grow lights to grow crops such as chrysanthemums, roses, potted plants, and bedding plants with high quality, yield and predictability of the crops, and lower energy costs. To further strengthen the floriculture team, and have more growers experience the benefits of LED lighting, Signify has added two new faces to the team.

Youri de Zeeuw has joined the team per January 1st as a Key Account Manager. Together with Wilco Verkuil, Youri will be responsible for the sales of Philips Horticulture LED products within the cut flower sector. He has a great deal of experience with Philips Horticulture LED products thanks to his work experience at Agrolux, and he knows the growers within this segment well. Dennis van Dijk, Commercial Leader Benelux at Signify: “We see an enormous demand for LED products in the floriculture market. Therefore, we have decided to expand this team. We are happy that Youri has joined us, and he will have a great start thanks to his experience!”

On January 10th the new Plant Specialist for floriculture also started his work at Signify: Valentin Thonen. Valentin will, together with Plant Specialist Leontiene van Genuchten, advise floriculture growers on growing with LED, and he will do research on recipe development. Esther de Beer, Manager of the team of Plant Specialists at Signify: “With his successful Bachelor’s degree in Biology at the Radboud Universiteit in Nijmegen and his Master’s degree in Greenhouse Horticulture at Wageningen University, Valentin has the knowledge and background to build on new insights about growing with LED and share this knowledge with growers.”

With the addition of Valentin & Youri the floriculture team at Signify is ready for the future. If you have questions for Valentin or Youri about growing with LED, or if you want more information about Philips Horticulture LED products, please find their contact details below.

Youri de Zeeuw – Signify Key Account Manager Floriculture:

youri.de.zeeuw@signify.com

Valentin Thonen - Signify Plant Specialist Floriculture: valentin.thonen@signify.com

Learn more about how our horticultural LED lighting can benefit growers around the world and visit our webpages.

For further information, please contact:

Global Marcom Manager Horticulture at Signify

Daniela Damoiseaux

Tel: +31 6 31 65 29 69

E-mail: daniela.damoiseaux@signify.com

www.philips.nl/horti

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2021 sales of EUR 6.9 billion, we have approximately 37,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in 2020, have been in the Dow Jones Sustainability World Index since our IPO for five consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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