The new shopper path to purchase

Dynamic window displays increased the number of people entering a physical store by up to 19% for Eral 55.
Dynamic window displays increased the number of people entering a physical store by up to 19% for Eral 55.
House of Fraser discovered 60% of buying decisions take place in the fitting room.
House of Fraser discovered 60% of buying decisions take place in the fitting room.
Fashion retailer Livera saw a 15% increase in sales after installing scene-setting fitting-room lighting.
Fashion retailer Livera saw a 15% increase in sales after installing scene-setting fitting-room lighting.

Millenials are loyal to brands that connect them to experiences

82% prefer physical stores as long as it's fun, interactive and up-to-date
82% prefer physical stores as long as it's fun, interactive and up-to-date. *
33% check price on mobile when in store
33% check price on mobile when in store. *
95% or more of millenials say they want their brands to connect with them actively
95% or more of millenials say they want their brands to connect with them actively.*
*Accenture

Are mobiles changing the way we shop?

80% of smartphone shoppers use their mobile in store to help with shopping
80% of smartphone shoppers use their mobile in store to help with shopping. 1
1Google Shopper Marketing Council 2014
37% use it to search for discounts and offers
37% use it to search for discounts and offers.2
2Ninth Avenue Q4 2014
50% of shoppers are happy if retailers send them content on the basis of their location
50% of shoppers are happy if retailers send them content on the basis of their location.3
3Research of Kantar/TNS for Philips Lighting
60% increase in shopper's use of a retailer's app when location based services are added
60% increase in shopper's use of a retailer's app when location based services are added.4
4Philips TNS 2015

Healthier lifestyles

82% prefer physical stores as long as it's fun, interactive and up-to-date

78% of people make a strong effort to eat more fresh than processed food.1

 

1Technomic, 2014

Sales of bananas increased by 9.5% with a Philips Lighting recipe.

Well-lit fresh produce moves faster off the shelves – it’s a proven fact. Sales of bananas increased by 9.5% with a Philips Lighting recipe.2

 

2Independent Retail Institute, 2012

With the right light recipe, meat can have a 20% longer shelf life

With the right light recipe, meat can have a 20% longer shelf life.3

 

3 Philips Lighting whitepaper, Discoloration of sliced meat, 2016