Smart Retail

Trends

The changing expectations and shopping habits of the modern consumer. The strategies smart retailers employ to differentiate their brand. And the smart lighting technology making a difference to retailers just like you.

Millenials are loyal to brands that connect them to experiences

82% prefer physical stores as long as it's fun, interactive and up-to-date
82% prefer physical stores as long as it's fun, interactive and up-to-date. *
33% check price on mobile when in store
33% check price on mobile when in store. *
95% or more of millenials say they want their brands to connect with them actively
95% or more of millenials say they want their brands to connect with them actively.*

 

All our decisions can be traced back to four cornerstone benefits: security; wellbeing; grati­fication and freedom. The different ‘layers’ of health.”


Lenneke Schils,

Industry Consultant Consumer Goods at GfK

Healthier lifestyles

82% prefer physical stores as long as it's fun, interactive and up-to-date

78% of people make a strong effort to eat more fresh than processed food.1

 

1Technomic, 2014

Sales of bananas increased by 9.5% with a Philips Lighting recipe.

Well-lit fresh produce moves faster off the shelves – it’s a proven fact. Sales of bananas increased by 9.5% with a Philips Lighting recipe.2

 

2Independent Retail Institute, 2012

With the right light recipe, meat can have a 20% longer shelf life

With the right light recipe, meat can have a 20% longer shelf life.3

 

3 Philips Lighting whitepaper, Discoloration of sliced meat, 2016

8 out of 10 smart phone owners use their mobile in-store to help with shopping"

 

Source: Google Shopper Marketing Agency Council 2014

Convert: shoppers into buyers

   

The new lighting installation gives us the opportunity to engage with customers in a more effective way, which ultimately means we will turn more product interest into product purchase."

Tim Hyde,
House of Fraser Store Manager, Oxford Street
 

Inspired?

Be the first to receive exclusive news and stay up-to-date on exciting new trends and innovations in the

Smart Retail world.

We'd love to hear from you

If you have any questions, ideas or inquiries as to how this application could work in your retail environment,

get in touch.

Related articles