The aim of the project was to conduct a survey, interviewing as many people as possible, to understand from the final consumers, what were the characteristics of their best supermarket and what, according to them, was to be improved in the stores they frequented daily.
Based on the interviews conducted during the event, one of the underlined aspects was the importance of the aesthetics impact and the mood of the store for the final consumer. One of the highlighted elements is lighting, that plays a fundamental role in enhancing areas and products. The use of cutting-edge products that combine high lighting capacity and reduced energy consumption, is crucial for implementation in the food retail.
Impact on the end-user
Cean conceived, designed and engineered a new proximity market format whose peculiar features are flexibility of the model, easiness of the shopping experience and replicability to be applied on to the different areas of the supermarket.