Markenstore department store

Georgsmarienhütte, Germany

"Since we started using flexible light in the shop window, lots more passers-by stop outside to have a look. They are attracted by the play with various light colours and effects."

Beate Niemann, owner of the Markenstore

The Project

The Markenstore is a department store with a sales area covering 1000 m². The range on offer includes casual leisurewear, sophisticated business clothing and children’s collections. The store operates a shop-in-shop system: each brand has its own area with its own distinctive interior, design and brand promise.

Fashion retail involves a number of challenges. These include everchanging collections and dealing with the demands of particular brands and the needs of customers. “We were looking for a way to create a shopping atmosphere that on the one hand appeals to the different needs of our customers and on the other can adapt to the fashionable colours which change every season,” says Thomas von Wulfen, manager of the Markenstore.

The Team

Client

Markenstore

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Lighting design

Sabine Mai (Mailight)

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Downloads

Case Study

Markenstore, Georgsmarienhütte
(370.86 KB, PDF)

The Solution

A lighting solution was implemented based on Philips’ AmbiScene concept. The shop floor is illuminated by a combination of static and flexible lighting. Indirect coloured lighting comes from coves, generating colour themes and creating a pleasant atmosphere. The colours of the light change over the course of the seasons and also adjust to the latest clothing collections. All colour changes also adapt to the natural daily rhythm of activity.

Benefits
In the Markenstore, AmbiScene – Philips’ flexible lighting concept – supports the innovative presentation of brands. By creating an exciting, inspiring atmosphere in the shop window and inside the store, it has helped attract greater attention from customers and passers-by. With AmbiScene, the Markenstore retailers can keep up with every new fashion trend and collection. And the ambience can be changed at the push of a button to cater for the different needs of customers, the appearance of the brand designs, current product presentations and special promotional offers.