Teaming up with partners at Cultivate ‘15

Earlier this year, Philips North America made a big splash at Cultivate ’15. The new Philips GreenPower LED toplighting was officially launched for North America. It showed that teaming up on fairs pays off very well.
The Philips team collaborated intensively with their certified LED Horti partner network to promote the new LED toplighting solution at Cultivate, the largest horticulture event in North America. Each partner allocated booth space to showcase GreenPower LEDs. In addition, partners were equipped with leaflets on the GreenPower LED products, case studies, a banner, and additional information that prepared them to start conversations with growers about the value of LEDs in greenhouse growing.


North America Horti partners also directed their customers to the Philips booth to view the miniature greenhouses displayed in the booth. The mini-greenhouses, designed and constructed by Paul Boers Ltd/Prins Greenhouses, a certified Horti partner, showcased GreenPower LED toplighting, LED interlighting, and the LED Flowering Lamp. In addition, a full-size multi-layer unit, created and built by another partner AgriNomix, demonstrated the application of GreenPower LED Production Modules and TLED.


An informative and thought-provoking educational session offered an additional opportunity to promote LED and Philips GreenPower products: LED Lighting – What Does the Future Hold? Over 125 people attended the session conducted by Dr. Abhay Thosar, Philips Senior Plant Specialist, and Dr. Erik Runkle, Michigan State University.

The Philips team aimed to show the industry and growers at Cultivate ‘15 that Philips is the leader in LED technology and LED products for the floriculture segment. As a result of strong support and collaboration with the North America partner network, we would say the North America team succeeded and look forward to an even stronger and better presence together with you as partners at Cultivate ’16. 

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YouTube Videos    

GrowUp Urban Farms, UK

Philips GrowWise Center, the Netherlands

Shandong D&F Agriculture, China

For more Philips Horti videos

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