Lighting as a marketing tool
Building brand identity with AmbiScene
AmbiScene is more than colored light. It can support communication strategies, create strong connections with shoppers and enhance brand identity. For example, a light wall can display a colour changing logo, leaving a subtle brand memory. An eye catching way to present your brand and create differentiation in multi-brand retail outlets.
Presentation and promotion
Show your products in the best possible light by changing the mood to suit materials, seasons and colors. For example, cool and fresh for spring collections, warm and soft for summer merchandise. Or use lighting to create a stage for promotional themes and events. Turn your facade into an animated space or project images and messages onto your shop window. With AmbiScene, the possibilities are endless.
Motivating shoppers
AmbiScene can connect retail concepts to the dominant motivations of shoppers. It turns stores into a communicative space in which people feel connected to the brand. Light can turn a shop into a café, a gallery or club. A space where shoppers can have fun, meet up or take a break. It makes it possible to extend the world of the brand beyond product and into lifestyle.
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