Innovating for the future should always prioritize the needs and desires of the end-users. This can be achieved through co-creation: teaming up with all relevant parties, making the most of combined perspectives, knowledge and experience.
The core principal is all about giving a clear voice to our customers, end-users and other stakeholders throughout the development process to create truly successful smart cities.
Citizens, businesses and municipal leaders working alongside academics - all have a role to play in exploring what processes and technologies can help achieve the desired future scenarios for the city.
In this short film, Maarten Pieters, Head of Co-creation and People Insight at Philips Lighting, explores how co-creation at each stage of an innovation project provides ongoing learning and insight, inspiring continual improvement and development.