Light Bite: The online buying behavior in lighting
The world is changing and as manufacturers and retailers we have to adapt in order to remain successful in our market approach. Understanding the dynamics, trends and consumer behavior are key in this. This webinar dives into some of the highlights of the "consumer decision journey".
Click here to learn more about Didier Zegers, Sr. Manager Online Marketing at Philips Consumer Luminaires
LED Passport Greater China
In China, we introduced the customer education program which aims to engage channel partners with high level customer service & learning programs.