A digital revolution is beginning, and it’s taking place within the real space. We can see it manifesting in the form of media architectures that increasingly enhance our urban landscape with large scale digital interfaces, for example. This development offers architects, lighting designers, content designers and technical providers unprecedented means to execute ambitious and expansive lighting projects. But it also poses great challenges to those attempting to create responsible and sustainable media architecture projects.
To shape our future digital cities for increased livability, we must radically rethink traditional design processes. Instead, we must lean towards an interdisciplinary and holistic approach. As we move in this new direction, illuminants become pixels, video content becomes architecture and screens become architecture lighting. We should consider media architectures as digital dynamic architectures, and not confuse them with largescale urban screens. Content for media architecture must be created specifically for each project to retain the building’s identity and integrity.
Watch this webinar to learn about media architecture and the increasingly high convergence between architecture, media design, lighting design and media engineering. It will explore the distinction between classical illuminants and digital projection and screens, and how this distinction is becoming more and more obscure. It will also consider the how lighting design and video content design are merging into one comprehensive discipline.