Communicating

the value of light

Watch this webinar and learn about communicating the value of quality light.

 

Click the video player to watch the webinar and learn how you can maximize the impact of your lighting presentations in both conventional and some very unconventional ways.

Good lighting is good for you. To those in the know – lighting designers, installers, architects, lighting researchers – this is a self-evident truth. But to the decision-makers and end users who commission lighting projects and experience them day to day, lighting may still seem to be a simple commodity feature. It’s time to reevaluate our approach to the market.

 

In communicating the benefits of high-quality light, we always need to consider what every specific audience needs to hear. Lighting is such a broad field that a one-size-fits-all approach will never yield the best results. And the technical information “behind the scenes” is not enough to present a compelling case for a new lighting solution.

 

In the webinar 'Communicating the value of quality light'  you will discover many new, surprising and inspiring ways to present and discuss your lighting plans. This will take into account the roles that visual and audial perception play in the process, and much more.

Presented by:

 

Matthew Cobham is Head of Lighting Application for Professional Lighting, Europe. He has over 20 year experience working in lighting application and design and studied Light and Lighting at the Bartlett School of Architecture, UCL.

Related webinars

 

 

Beyond visual

Watch this webinar and learn about non-image forming light and lighting design.

 

 

 

Find out more

Redefining the lighting standards

Watch the recording of this webinar and learn about redefining the lighting standards for new indoor applications.

Light Health and human wellbeing

In this webinar the scientific and lighting application worlds are brought together to discuss the effect of light on human physiology and what this means for lighting application.

Understanding quality of light and performance

This is a short webinar providing an introduction to understanding quality of light and performance with regards to LEDs. We will have renowned LED experts from Philips discuss these topics.

Events  

 

Sep 29

Webinar: Empowering cities through connected lighting

Presented by Monica Woodley

 

Oct 27

Webinar: Modulating light in architectural space

Presented by Sanjay Mohe

 

Nov 24

Webinar: Creative lighting design

 

Dec 6

Webinar: Open systems within smart cities

Presented by Jeremy Green and Peter Zink

 

Dec 15

Webinar: The training for lighting design

Presented by Andrea Siniscalco, Daria Casciani and Maurizio Rossi

Paul Traynor
Paul Traynor

We're talking about  

You are now visiting our Global professional lighting website, visit your local website by going to the USA website