Communicating

the value of light

Good lighting is good for you. To those in the know – lighting designers, installers, architects, lighting researchers – this is a self-evident truth. But to the decision-makers and end users who commission lighting projects and experience them day to day, lighting may still seem to be a simple commodity feature. It’s time to reevaluate our approach to the market.

In communicating the benefits of high-quality light, we always need to consider what every specific audience needs to hear. Lighting is such a broad field that a one-size-fits-all approach will never yield the best results. And the technical information “behind the scenes” is not enough to present a compelling case for a new lighting solution.

In the webinar 'Communicating the value of quality light'  you will discover many new, surprising and inspiring ways to present and discuss your lighting plans. This will take into account the roles that visual and audial perception play in the process, and much more.