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Lighting in

small car parks

ABT Car parking - Level 4

Step 4: Picture your customer

 

Interests, concerns and how to react

 

 

 

Currency

Challenge

Customers who are reluctant to invest and are focused on price and pay-back.

 

Solution

Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.

 

Even light distribution

Challenge

Customers sensitive to better lighting – for car parks, lighting should support the safety with good uniformity, enabling face recognition and visibility of the lanes and markings. Luminaries should be resistant to dust and humidity.

 

Solution

Highlight the high quality characteristics of the Philips LED luminaires (non-glare, high CRI, waterproof, etc.) as well as the fact that suggested lighting plans have been created by experts in lighting application.
Luminaire on

Challenge

Customers afraid of innovation, not sure what new technology is and whether it has longevity

 

Solution

Explain Philips LED Lighting and controls are already proven technology. Emphasize warranty, service and brand image.

 

 

 

 

LED luminaire

Challenge

Customers hungry for new technology and novelties, driven towards sustainable solutions.

 

Solution

Application Bundles are combining high quality LED luminaires with the latest sensor technology into a specific solution for a specific spaces

 

 

 

 

     

Step 5: Show the difference

 

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