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Lighting in

small car parks

ABT Car parking - Level 4

Step 4: Picture your customer


Interests, concerns and how to react




Customers who are reluctant to invest and are focused on price and pay-back.



Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.


Even light distribution


Customers sensitive to better lighting – for car parks, lighting should support the safety with good uniformity, enabling face recognition and visibility of the lanes and markings. Luminaries should be resistant to dust and humidity.



Highlight the high quality characteristics of the Philips LED luminaires (non-glare, high CRI, waterproof, etc.) as well as the fact that suggested lighting plans have been created by experts in lighting application.
Luminaire on


Customers afraid of innovation, not sure what new technology is and whether it has longevity



Explain Philips LED Lighting and controls are already proven technology. Emphasize warranty, service and brand image.



LED luminaire


Customers hungry for new technology and novelties, driven towards sustainable solutions.



Application Bundles are combining high quality LED luminaires with the latest sensor technology into a specific solution for a specific spaces




Step 5: Show the difference


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