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Interests, concerns and how to react
Customers who are reluctant to invest and are focused on price and pay-back.
Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.
Customers sensitive to better lighting – for office, lighting should support productivity and concentration.
Customers afraid of innovation, not sure what new technology is and whether it has longevity.
Customers hungry for new technology and novelties, driven towards sustainable solutions.
Step 5: Show the difference
Zen and the Art of Lighting Design
Presented by Peter A. Hugh
Smart Street Lighting Leadership
Presented by Eric Woods and Barbara Kreissler
Light in Space
Presented by Maarten Jamin, Vesna Petresin, Gernot Oberfell
Light Pollution - The Effects on Animals and Humans
Presented by Kamiel Spoelstra, Steven Lockley
A Fine Dining Experience (The Art of Consulting as a Lighting Designer)
Presented by Dr. Emrah Baki Ulas
Fundamental and Inspirational Light
Presented by Enrique Garcia-Carrera