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Interests, concerns and how to react
Customers who are reluctant to invest and are focused on price and pay-back.
Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.
Customers sensitive to better lighting – for office, lighting should support productivity and concentration.
Customers afraid of innovation, not sure what new technology is and whether it has longevity.
Customers hungry for new technology and novelties, driven towards sustainable solutions.
Step 5: Show the difference
Webinar: LED Scale-Up: Unlocking Smart City potential
Organized by The Climate Group in partnership with Signify
Webinar: Crowd Management for sports venues
Presented by Timmy Setiawan
Webinar: The 3 CLUE winners sharing their projects - Light and the senses
Presented by Santiago Bautista, Kareem Asfahani, Caroline Haydee De Carli and Joao Pedro Lopes Andrade
Climate Leadership - How to Go Carbon Neutral?
Presented by Renat Heuberger
Light in Space
Zen and the Art of Lighting Design
Presented by Peter A. Hugh