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Lighting in

butchery

ABT Car parking - Level 4

Step 4: Picture your customer

 

Interests, concerns and how to react

 

Currency

Challenge

Customers  who are reluctant to invest and are focused on price and pay-back.

 

Solution

Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.
Even light distribution

Challenge

Customers sensitive to better lighting – for butchers the key word is FRESH. The shop should look clean and fresh and the meat should look fresh and appealing. Lighting should support the hygienic environment, it can slow down discoloration, provide good visibility across the shop.

Solution

Highlight the high quality characteristics of the Philips LED luminaires (special light recipes, choice of color temperature etc.) as well as the fact that suggested lighting plans have been created by experts in lighting application.
Luminaire on

Challenge

Customers afraid of innovation, not sure what new technology is and whether it has longevity.

Solution

Explain Philips LED Lighting and controls are already proven technology. Emphasize warranty, service and brand image.

 

LED luminaire

Challenge

Customers hungry for new technology and novelties, driven towards sustainable solutions.

Solution

Application bundles are combining high quality LED luminaires into a specific solution for the Butchery Retail space. Philips is on the top of innovation, and besides the actual illumination of the space, Philips products can fit well into the unique environment of the space, fit well with the experience and can create a suitable ambience.

 

 

 

     

Step 5.1: Show the difference

 

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