In the future, the more successful stores will touch all your senses and offer experiences… It's about being savvy and experimental."

 

Jo Tulej

Art Director and Research, The Future Laboratory

The challenge today is to keep consumers in-store and engage with them emotionally."

 

Jo Tulej

Art Director and Research, The Future Laboratory

In future, brands will be content curators and have a voice across different channels, even if they just have a bricks-and-mortar store."

 

Jo Tulej

Art Director and Research, The Future Laboratory