Lighting has always been at the heart of successful retail. But it’s come so far in the past decade, that the concept of what it brings to stores and shoppers alike has completely altered. Connected LED lighting was the game changer, not just bringing energy efficiencies and cost savings, but also the ability to connect to the Internet of Things, unlocking almost unlimited potential for smart retail.
Global consultancy McKinsey gives us a glimpse of how vast the opportunities will be, predicting that 5bn smart users will be connected to approximately 50bn devices in stores, offices and public spaces. For savvy retailers, this could create significant value – provided systems are integrated and digital apps and tools are used in the right way.
To help with this Philips Lighting has consolidated its portfolio and innovation activities into three key areas: the digital store, experiential store and sustainable store.