When businesses bring the power of location services indoors, they can achieve many goals that were never attainable before. Retailers can enhance shopper experience with wayfinding and in-store promotions. Employers can offer mobile apps that let employees personalize the lighting and temperature at their workspaces, making them more comfortable and productive. Businesses can help warehouse staff work more efficiently with easier product finding and location-based stocking instructions.
In a new report, “Market Guide for Indoor Location Application Platforms,” leading industry analysts Gartner survey the current state of the indoor positioning (IP) market. Interest in IP is keen across dozens of application areas, with strong adoption in retail and healthcare. But the IP vendor landscape remains fragmented, and I&O professionals must choose carefully.