It is perhaps this mindset and knowledge that may help his current employer achieve the utopia of future retail - bringing together the best online and offline shopping experience for customers.
“Around 60% of our visitors are online, but only 9% of the turnover is online. Our analysis shows that many people do research and then come to the store to do the final transaction, or the final evaluation,” says Martin.
With the likes of Google opening up a physical location in Hamburg, pushing an ‘omnichannel’ experience is crucial, as shoppers want the best of everything. There is still a lot of work to be done by retailers though to give customers a fully rounded experience.
Future shop - A cautionary tale
Parik Chopra discusses how retail is a force for positive change and why businesses need to be visionaries to keep shoppers entertained and engaged.
Parik Chopra, Business Segment Leader in Retail and Hospitality at Philips Lighting discusses the company's plans to become the nerve centre of retail.
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Multiple channels and numerous retailer-consumer touchpoints. Explore the new shopping journey with Philips Lighting and Christiaan Rikkers.