Innovating for the future should always prioritize the needs and desires of the end-users. This can be achieved through co-creation: teaming up with all relevant parties, making the most of combined perspectives, knowledge and experience.
The core principal is all about giving a clear voice to our customers, end-users and other stakeholders throughout the development process to create truly successful smart cities.
Citizens, businesses and municipal leaders working alongside academics - all have a role to play in exploring what processes and technologies can help achieve the desired future scenarios for the city.
In this short film, Maarten Pieters, Head of Design and People Insight at Philips Lighting, explores how co-creation at each stage of an innovation project provides ongoing learning and insight, inspiring continual improvement and development.