Aurora

The future of

design

DIRECTV Headquarters, California, USA

 

See how LED technology created the Aurora breathtaking lobby experience at the DIRECTV headquarters

"I’m very happy

we got something

 

that’s very forward-looking using the technologies we implemented."

 

Cameron McNall, Electroland LLC

Aurora, DIRECTV Headquarters, California, USA © ElectrolandMusée des confluences - Lyon © Gilles Framinet
Aurora, DIRECTV Headquarters, California, USA © Electroland

Customer Challenge

 

At DIRECTV’s new headquarters in California, Electroland LLC created an inspiring lobby installation. The innovative work, which utilized LED technology, may well represent the future of architectural design.

The right lighting

 

Electroland LLC, a design and architecture firm, were hired to create a unique lobby installation. Principal Cameron McNall and his team designed a 36m long, 8m tall curved structure that would incorporate interactive sound and video.


The team identified a polycarbonate plastic that could be quickly shaped into panels. Each surface was fitted with iColor Flex MX fixtures, which would be controlled by movement-tracking software. The 600 panels, which incorporated 47,000 LED nodes, were created in-house to reduce the time spent at the DIRECTV site.
The end result was stunning. The panels took the form of a gigantic curved archway that radiates with colored light. As people walk through the archway, they are treated to beautiful visuals that react to their movements.

  • iColor Flex MX gen2
    When designers need high-brightness RGB direct-view accent lighting, or need to design creative mid/low-resolution video displays, iColor Flex MX gen2 provides flexible strands of ...
    • Flexible strings fit nearly any architecture
    • Unmatched flexibility to customize node count and spacing
    • Twice the brightness of previous generation, at same power level

Inspiring visitors

with light

 

 

The team

DIRECTV

Client

DIRECTV

Cameron McNall, Damon Seeley

Lighting designers

Electroland

David Glicksman, Ari Sachter-Zelter

System designers

Electroland

Electroland

Production, installation

Electroland

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