Electroland LLC, a design and architecture firm, were hired to create a unique lobby installation. Principal Cameron McNall and his team designed a 36m long, 8m tall curved structure that would incorporate interactive sound and video.
The team identified a polycarbonate plastic that could be quickly shaped into panels. Each surface was fitted with iColor Flex MX fixtures, which would be controlled by movement-tracking software. The 600 panels, which incorporated 47,000 LED nodes, were created in-house to reduce the time spent at the DIRECTV site.
The end result was stunning. The panels took the form of a gigantic curved archway that radiates with colored light. As people walk through the archway, they are treated to beautiful visuals that react to their movements.