Creating

a Shopping Experience

Centrum Galerie
Dresden, Germany

 

Centrum Galerie is a large, modern shopping mall located in the city center of Dresden. The owner of the mall, Corio felt that in order to grow the customer base and get people coming back to the mall, the mail needed to be repositioned.

Our Philips luminous textile
installation

is a real asset, creating a vibrant and comfortable atmosphere for our visitors that highlights the impressive size of Centrum Galerie while managing sound distribution issues typical of large indoor spaces.”

 

- Stefan Dorster, Mall Manager

Customer Challenge

 

The objective was to create a welcoming, exciting meeting place that is more than just a place to shop. With the motto “favorite meeting places” in mind, Centrum Galerie teamed up with Philips to create a unique indoor shopping experience.

The right lighting

 

Part of what attracts customers is ambience and an engaging space, two benefits that were achieved by placing two enormous luminous textile installations near the mall entry.

The installation features dynamic and colorful LED light content across several large luminous textile panels – with each wall holding six huge luminous textile panels of 1.2 x 5.16 meters each, it was the largest installation in the world at the time. The result is eclectic and alternating visual effects that enhance the mall experience for shoppers and visitors entering one of Europe’s finest three-story shopping malls.

Philips’ luminous textiles integrate multi-colored LED modules within acoustic textile panels to display dynamic content, which has the dual effect of creating ambience and softening sound. Each panel in the installation at the Centrum Galerie in Dresden is made of six luminous textile modules with an integrated RGB LED matrix plus driver and a digital control. The modular construction of the installation also offers greater design freedom to lighting specialists and architects looking to improve both the audio and visual impact of large spaces such as shopping malls, hotels, restaurants and offices.

Using a connected LED lighting system allows mall staff to change or update the digital content simply and quickly. The touch of a smart phone or tablet can adjust the image or animation to suit a special event, mark a holiday or personalize content for any occasion.

Centrum Galerie in Dresden is leading by example of how to integrate dynamic digital content and luminous textile to engage customers and create an atmosphere that draws people in and encourages them to stay awhile. With the goal of increasing mall traffic and creating an engaging space, it appears that mall has found a solution.

Philips luminous textile with Kvadrat Soft Cells

 

Walls that glow bright with color and light

View product

Favorite
meeting places

The Team

Corio

Client

D&L Lichtplanung

Installer

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