EDEKA Hamburg | Philips Lighting

EDEKA,
Hamburg, Germany

Transforming customer experience and saving energy with StoreWise.

Find out how Bosch is using office lighting to create a productive work atmosphere and save energy

An innovative lighting concept

was the top priority for me - I think that we have created a wonderful shopping experience for our EDEKA customers here."

- Dirk-Uwe Clausen, owner-manager of EDEKA Clausen

StoreWise LED supermarket lighting EDEKA Hamburg

Customer challenge

EDEKA wanted a lighting system that put their customers’ experience first: lighting that could match and enhance each departments’ look and feel, and accentuate the store’s high ceilings and architecture. While optimizing presentation was important, they also needed an adjustable solution that could enhance the preservation of different food groups and drive energy efficiency.

The right lighting

EDEKA chose StoreWise, above all, to optimize the store experience for both its customers and employees by making it look as attractive as possible. The Philips LED lighting Fresh food recipes were ideal for illuminating each department appropriately. The Champagne setting casts attractive light on the fruit and vegetables department, and Rose ensures that produce in the fresh meat department looks appetizing while enhancing preservation.

The lighting is easily controlled via the intuitive StoreWise app. The store manager can adjust the lighting schedules or customize lighting in specific areas for different events and promotions. This also means EDEKA can quickly adapt to emerging trends in the future.

Download case study

StoreWise

Lighting supermarkets isn’t just about saving energy – it’s also about creating a memorable customer experience. StoreWise smart retail lighting lets you do both. In addition to attractive LED lighting that reduces energy costs, lighting controls and software drive further energy savings while providing an excellent in-store experience to enhance sales and build your brand.

Fresh food LED lighting recipes

The fresher food looks, the greater its appeal. Our portfolio of fresh food LED luminaires show your produce in its best light, bringing out bright colors and textures that you can almost taste. It’s the kind of lighting that will entice your customers to browse longer and buy more. It’s all about the perfect balance between optimal presentation and maintaining the quality of fresh produce – limiting discoloration and unnecessary waste.

The Team

EDEKA Clausen

Client

Related cases

Shell convenience store

Find out how Shell improved his in-store experience with Philips

Find out more
PLUS Amersfoort

PLUS knew it needed to meet its customers’ needs for fresh food. Meat discoloration was a significant part of the problem, an issue that resulted in waste and, by extension, a loss of profit. Philips supplied Fresh food LED lighting recipe Rose, which reduces discoloration and presents meat as customers want to see it.

Find out more
Supermarket

Provencia Group's Groisy Carrefour Market is equipped with the StoreWise solution, an intelligent lighting system designed for supermarkets.

Find out more

View all cases

Creating wow factor

while saving energy

EDEKA,
Hamburg, Germany