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More brands from

XL now stands

for 'extra delicious'

Albert Heijn XL
Eindhoven, the Netherlands


A visit to the recently remodeled AH XL (XL now stands for 'extra delicious') is a truly unique experience. In addition to a pizza chef with a stone oven and various small kitchens where chefs prepare fresh meals, AH provides customers with plenty of inspiration thanks to many new products and fresh produce departments.
Albert Heijn XL Eindhoven-Philips Lighting 1

Our customers enjoy
a warm and

lively atmosphere. Colour temperatures and renderings ensure that each department is displayed in its best light to entice and inspire customers. Initial reactions from customers, trade media and supermarket experts have been very positive."

 

- Dijana Cicak, European Concept Director at Ahold

Albert Heijn XL Eindhoven-Philips Lighting 3

Customers challenge

 

The store is tastefully decorated using sustainable materials and the roof is equipped with 1,200 solar panels for generating green energy. Fitting the entire indoor and outdoor environment with energy efficient LED lighting while trying to maximise the customer experience with the best illumination possible seemed to be a logical next step. Philips was up to the challenge.

Albert Heijn XL Eindhoven-Philips Lighting 4

The right lighting

 

The lighting plan for the store is, in many respects, particularly innovative compared to that of other supermarkets. This is mainly because different colour temperatures are used, which Philips calls 'light recipes', in order to make all departments and different types of food stand out and look delicious.


Furthermore, all spots are dimmable thanks to the Dali protocol with Dynalite controls. Due to the absence of linear lighting, fresh produce departments and dry grocery shelves are given equal importance.


The entrance area, which has been transformed into a marketplace, makes the biggest impression. Local suppliers sell their goods behind various stalls. To create a real "outdoor market" atmosphere, beautiful cylindrical Philips Modular Flatmoon fixtures are fitted indoors and outdoors along the enormous glass facade. Selecon spots - which are normally used in the entertainment industry - project a leaf pattern onto the floor, as though the sun is shining through the trees. The lighting in the marketplace adjusts intuitively throughout the course of the day in three stages: in the daytime the intensity of the lighting is 100%, at dusk this dims to 60% and in the evening the light dims again to 30%. Thus, upon entry, the customer is guaranteed a unique experience at any time of day.

 

The outdoor feel is also maintained at the checkout area. Here, 300 mini Stealth outdoor fixtures ensure a pleasant daytime lighting experience, so that the transition outdoors is as comfortable as possible. Dijana Cicak, European Concept Director at Ahold says: "The shop is extremely warm and inviting, partly due to the lighting plan. Initial reactions from customers, trade media and supermarket experts have been very positive."

StoreWise

StoreWise
 

Lighting supermarkets isn’t just about saving energy – it’s also about creating a memorable customer experience. StoreWise smart retail lighting lets you do both. In addition to attractive LED lighting that reduces energy costs, lighting controls and software drive further energy savings while providing an excellent in-store experience to enhance sales and build your brand.
 

 

Read more

Fresh food LED lighting recipes

Fresh food LED lighting recipes

 

The fresher food looks, the greater its appeal. Our portfolio of fresh food LED luminaires show your produce in its best light, bringing out bright colors and textures that you can almost taste. It’s the kind of lighting that will entice your customers to browse longer and buy more.  It’s all about the perfect balance between optimal presentation and maintaining the quality of fresh produce – limiting discoloration and unnecessary waste.

 

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Albert Heijn XL
Eindhoven
 

The Team

Ahold

Client

Judith Everaarts van Claessens Erdmann architects & designers

Interior Architect

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