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inspiring happy customers

House of Fraser, London, United Kingdom  


Find out how light is giving customers the confidence to buy.

Tim Hyde, Store Manager at House of Fraser's Oxford Street store discusses the Philips lighting solutions installed in the store.

The new lighting

gives us the opportunity to engage with customers in a more effective way, which ultimately means we will turn more product interest into product purchases.”
Woman chooses the party lighting scene in the fitting room- Philips

Customer challenge


High-street retailer House of Fraser was seeking a new way to stand out from the competition, and with the growth of online shopping, it also needed to give customers a compelling reason to try clothes in person.

Woman checking her reflection in mirror lit by Philips retail lighting

The right lighting


Around the mirror, recessed metal halide downlights were replaced with suspended square LED feature luminaires, and wall lights were re-located and fitted with MASTER LED lamps. We also replaced existing CDM downlights with StyliD compact LED fittings. With a more balanced and flattering ambience, the fitting rooms now have plenty of flare, without the glare.


House of Fraser is truly setting trends on the high street, with a unique fitting room experience that shows clothing in its best light. Flattering ambience and dramatic display lighting helps their flagship store stay head and shoulders above the competition.

Luminous textile

Walls that glow bright with color and light

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