Bruel continues: “When Jocelyn Bouyssy, Chief Executive Officer of CGR saw the demo, he was very enthusiastic.” The decision was soon made to include ‘surround lighting’ by LightVibes in a new premium cinema dubbed ICE (Immersive Cinema Experience).
Architect Bertrand Pourrier, who has been working with CGR for years, helped to create ICE. “We understood immediately the contribution that luminous effects could make” he says. “Apart from the Luminous Textile panels on the sides of the rooms, we had to figure out how the general lighting should be installed. We worked with the Philips Lighting teams and CGR technicians to develop a new design.”
Nathalie Bozzi, Lighting Application Specialist at Philips Lighting France, talked about the technical process. “We chose to install six Luminous Textile panels on each side of the theatre with very soft lighting and colors. Back lights, moving head projectors and ceiling spots completed the lighting”.
With the system in place, subtle lighting effects augment the content being projected on the screen. But while the lighting is subtle, its effects on viewers are profound. Bozzi explains: “Activating an audience’s peripheral vision has a major impact on its emotions – expanding and deepening the experience”.
CGR group inaugurated the new ICE theatre fitted with LightVibes in December 2016. Jocelyn Bouyssy and his team took the opportunity to showcase what could be done with ‘surround lighting’, and quickly won the interest of a renowned director.
“Luc Besson choose LightVibes for his upcoming release, ‘Valerian and The City of a Thousand Planets’, says Bouyssy. “We had to train Digital Factory, the post-production house for Valerian, to add LightVibes to the movie”. In only four months, a total of 20 ICE auditoriums were created across France, ready for Luc Besson’s movie release on 26 July.
“We were extremely pleased to continue our exploration of immersive cinema with CGR Cinémas, and to demonstrate the impact of lighting as a cinematographic tool,” says Niels Van Duinen. “Many innovations in the world of cinema are centered around sound and projection technology. With Philips’ LightVibes, light now offers unmatched immersive experience to moviegoers, and new creative opportunities to filmmakers”.