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Lighting, beyond illumination

Scrolling through my LinkedIn feed recently, I stumbled upon this graphic and thought, “That’s it. That’s me.” The graphic, a Venn diagram, depicted the intersection of passion, mission, profession, and vocation. And at the center of the diagram: purpose. Throughout my career in marketing and communications, I’ve always tried to find my center by aligning my professional and personal opportunities and interests to connect to a greater purpose.

My name is Barb Perzanowski and I joined Philips in 2015 as Marketing Communications Specialist for the Horticulture LED Solutions team—a Philips Group Innovation business. Prior to being hired, my knowledge of the Philips brand and product offering was limited. However, as I researched the company and moved through the interview process, my excitement of joining the Philips team quickly grew.

The focus on innovation that drives Phillips is one thing I find appealing. In the hyper-competitive, fast-changing world in which we live, the Philips commitment to innovation will ensure long-term viability. Innovation means changing, evolving, growing, and leading, and I embrace the opportunity to be a part of a team in which innovation is a fundamental and guiding principle.

The advances being made in LEDs are amazing. And I think one of the most exciting advances is the application of LEDs in the horticulture market, which is where I sit in the Philips organization. I LOVE cut flowers and garden flowers and therefore, I’m thrilled to support a segment that helps to improve the aesthetic value and brings enjoyment to our everyday lives.

Philips Horticulture LEDs help growers of bedding plants, perennial flowers, cut flowers, and fruits and vegetables improve their growing operations. Not only are LEDs helping growers improve their crops (faster, better, stronger, more), our LEDs also help growers better manage their energy costs and reduce energy consumption. And LEDs are fundamental to the city farming revolution (also referred to as vertical farming or urban farming), which is closed-chamber growing of leafy greens.

The city farming movement, springing from the desire and need for healthy, locally-sourced foods, is expected to play a key role in responding to increasing challenges to our global food supply: demands on natural resources (water and arable land), a growing population, and increased urbanization. City farming is truly cutting edge and I am excited to be a part of a growing Philips team that is instrumental in driving the city farming revolution.

I’m proud to be associated with a company that is an innovative market leader, that values employee development, and that cares about the communities in which we all work and live. An alignment of passion, mission, profession, and vocation—that is what I’ve found through this opportunity with Philips.

Philips’ dedication to improving lives is reflected in our company, our innovations, and a commitment to our people. Philips employees change lives every day. Click here to learn more about how you can have a more meaningful career.
Barb Perzanowski

Barb Perzanowski

Marketing Communications Specialist for Philips Horticulture LED Lighting

Location: Home-based office
Time with Philips: 7 months
Interests & Passions: Since taking up the hobby of road cycling in 2006, I’ve completed numerous distance cycling events including seven century rides. I have a real passion for collecting passport stamps, which began in 2005 with a 28-day solo trip to Argentina and Peru. Since then I’ve had the opportunity to travel to Turkey, Ecuador, Vietnam, Haiti (twice), and several European countries, including The Netherlands to meet with colleagues. I love spending time in our National Parks—hiking, camping, and gazing at the natural beauty. And I recently signed on as a tutor with Reading Partners, a fantastic non-profit organization that supports early literacy education.