DOLL, Danish Outdoor Lighting Lab, set out to create an innovative playground and transparency in the complex new markets. Since its opening in September 2014, DOLL Living Lab has showcased the industry’s newest solutions in a real-life environment. The role of DOLL is primarily to support decision makers and city planners when deciding on outdoor intelligent lighting and Smart City solutions. Secondly to enable private providers of urban infrastructure, components and services to test and demonstrate new solutions full-scale – alone or with partners in innovative collaborations. DOLL is now Europe’s largest platform for developing future LED lighting solutions.